marlene richey
virtual assistant . consultant
creative business solutions for creative businesses
specializing in the art, craft and jewelry markets
PUBLICATIONS
The Gold Award winning, “Profiting by Design” is currently available. It is a book on how to run a jewelry design business and is available through MJSA Press as well as directly through me. The price is $34.95 and $5.00 for shipping your autographed copy directly to you. Below is the press release for the book.
MJSA Press to Publish Profiting By Design: A Jewelry Maker’s Guide to Business Success
PROVIDENCE, RI – Of all the questions that prospective professional jewelry designers ask, the most important may be this: “Can I make a living at it?”
The answer will be found in Marlene Richey’s Profiting By Design: A Jewelry Maker’s Guide to Business Success, the forthcoming publication from MJSA Press, a division of Manufacturing Jewelers & Suppliers of America.
Richey, a 30-year veteran of the jewelry business, has written a basic, easy-to-read guidebook that anyone who contemplates starting a design shop will find useful. Drawing on her experience as a gallery owner and manager of the award-winning William Richey Designs, input from business experts, and real-life lessons from esteemed designers such as Barbara Heinrich, Chris Correia, and Michael Bondanza, she points the way through crucial aspects of the jewelry design business that often overwhelm newcomers: From the personal qualities a small-business entrepreneur needs (Can you multi-task? Can you live with uncertainty?) to pricing, marketing, and sales strategies, as well as steps to ensure that buyers pay what they owe.
As Cindy Edelstein of the Jeweler’s Resource Bureau writes in her foreword, “If you have the desire, and this book in your hand, you will find a way to make your business turn out just as you designed it to be."
Art Jewelry Magazine carries my regular column called “Business Savvy”. The emphasis is always on helping artists run their businesses more effectively. Articles for this year will cover everything from turning a hobby into a business to being a “green” jeweler, to pricing in a difficult economy to selling on-line as well as some other topics of interest to any jeweler, artist, craftsperson.
I have written articles for: Jewelers Quarterly, National Jeweler, Niche, MJSA Journal, Art Jewelry, InStore.
All client information remains strictly confidential, unless artist requests for me to share it.
